Serena Archetti Serena Archetti

How to Use Trends In Your Art (Without Losing Your Soul)

Have you ever felt like you should be creating what's 'popular' to grow your following? Torn between following trends to sell more or making art that feels like you? I have, and it almost cost me everything.

Early on in my art business, I decided to focus on creating trend-driven art. I believed it was the best route to success.

At the time, it seemed like I had made the right choice. I was able to achieve financial freedom, travel, and support my family. And every Etsy order notification seemed to confirm it. I was making hundreds of thousands of sales…

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How to Market and Sell Your Surface Pattern Designs

Do you have a talent for designing beautiful surface patterns? Here's how to turn your passion into a profitable business. This blog post covers everything from building a portfolio to marketing and selling your designs. So if you're ready to start making money with your artwork, read on!

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