You know that paralysis when you're staring at twenty product ideas and can't commit to a single one? Or when you make a decision, feel good about it, and then find yourself doubting it a week later? I know it far too well, and nearly every time I've traced it back, it came down to two questions I'd never properly answered: what do I actually want from my creative business, and who am I selling to?
The first worksheet settles that first question. And once you complete it, you'll have the clarity to stop second-guessing, and decisions that used to eat whole weeks get so much easier.
The second one introduces you properly to the one person most likely to buy your work. Once you create your customer avatar, choosing what products to make becomes genuinely fun, because you already know what they'll love before you've drawn a line. Marketing stops feeling icky, because you're offering them a product that serves them, one you already know they'll love.
You know that paralysis when you're staring at twenty product ideas and can't commit to a single one? Or when you make a decision, feel good about it, and then find yourself doubting it a week later? I know it far too well. And nearly every time I can trace it back to two questions: what do I actually want from my creative business, and who am I selling to?
That's why I want to give two worksheets that will answer those very same questions for you. So you stop second-guessing your business decisions and get a clearer picture of the one person most likely to buy your products.